1. Amazon
2. Service (E-Commerce)
3. Visual Identity
	*Logo 
   Message or Slogan
	*Tagline ("From A to Z")
   Platform Used
	*Social Media
	*Advertisement
	*Packaging 
	*Website
4. Product VS Brand Explanation
	*The Product: Amazon offers E-Commerce Service which typically deals with any product and reaches every customer in any country.
	*The Brand: Amazon sole focuses on its leadership principle, which is based from their customer's needs and also innovating to guide company culture and operation.
5. Brand Risks
	*Quality Risk: E-commerce services often deal with quality risk because it only offers the service but the product's quality is dependent to the seller.
	*Market Risk: There are many other E-Commerce services in the web that is a competitor to Amazon service.
6. Amazon is an e-commerce service with a visual identity including a logo, slogan, and has a platform based on social media, advertising, packaging, website. Though Amazon connects customer with any type of product globally its sole focuses on its leadership principle based on their customer needs and product innovation. The Amazon faces risks such as quality risk and market risk as the product quality relies on the seller, and market risk which deals on its e-commerce competitors.