*HFGM DAILY FLASH KPI REPORT*

Ship: NCL Dawn
Date: 01.22.2026
Voyage Day: 5/7
Open Hours: 5:30pm - 11pm
PSG: Razvan Batinas
JEM: Juan Bravo
HQ Sailing: Y - Sofiya Fatnev

DAILY EVENTS 💵

Event 1: Effy Hematian New York Collection	
Host: JEM - Juan Bravo	
Location: Effy Boutique
Time: 8:30pm
Pax: 22
Attendance Driver: Effy Tagh Amulet + Raffle (Effy goodie bag)
Number of Momentums Given: 42
Event revenue: $1,450


Challenges: Despite a full-court press and the meticulous execution of Sofiya’s directives, Day 5 remained challenging as we struggled to convert high-effort engagement into meaningful revenue. We have utilized every tool in our arsenal—including personalized VIP promotions, maximizing all current cruise offers, and introducing added incentives like enhanced goodie bags for immediate purchases—yet the guest spending threshold remains difficult to break. To counter this, we are conducting a deep-dive analysis into our current lead list to identify any missed opportunities in "hero" pieces versus entry-level items. Our solution moving forward is to double down on one-on-one guest consultations, shifting our focus from broad promotions to highly curated, emotional storytelling that justifies the investment for the more hesitant buyer.

Wins: The silver lining today has been the resilience and professional discipline of the team. Even in a high-pressure environment with slow sales, the staff has remained fully committed to the new strategies, demonstrating a high level of adaptability and brand loyalty. We have successfully maintained a premium brand image, ensuring that every guest interaction is handled with the highest level of Effy service. We are staying the course, fueled by the belief that our consistent presence and relentless work ethic will eventually align with the right buyer before the voyage concludes.

EOD Revenue: $2,737
VTD Revenue : $32,391

Level 1 Target: $117,959
Level 2 Target: $128,596
Level 3 Target: $139,392
Level 4 Target: $150,029
Level 5 Target: $160,824