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*HFGM DAILY FLASH KPI REPORT*

Ship: NCL Dawn
Date: 01.21.2026
Voyage Day: 4/7
Open Hours: 6:30pm - 11pm
PSG: Razvan Batinas
JEM: Juan Bravo
HQ Sailing: Y - Sofiya Fatnev

DAILY EVENTS 💵

Event 1: Ladies Night
Host: PSG - Razvan Batinas
Location: Effy Boutique
Time: 8:30pm
Pax: 35
Attendance Driver: High Heel Amulet + Raffle (Effy goodie bag)
Number of Momentums Given: 68
Event revenue: $900

Challenges: While Ladies Night was an absolute blast with high energy and guest engagement, translating that enthusiasm into high-ticket revenue remains our primary focus. With Sofiya now onboard, we are in a dynamic phase of adaptation; we are actively auditing our current floor flow and adjusting our pitch strategies to better align with the specific demographic of this sailing. Although the turnover is not yet reflecting our efforts, we are treating this as a period of strategic refinement. We are continuously testing new floor positions and engagement techniques, ensuring we remain agile and ready to pivot until we find the perfect formula that converts high event attendance into closed sales.

Wins: The win of the day was undoubtedly the level of engagement and brand affinity built during our event. The atmosphere was incredible, and the guests are clearly connecting with the team and the Effy brand on a personal level. Having Sofiya’s expertise on the ground has energized the team, allowing us to implement fresh perspectives and sophisticated sales tactics in real-time. We are planting the seeds for a strong finish; our funnel is more active than ever, and our morale remains high. We are fully committed to these new plans and are confident that this persistent, professional approach will result in the breakthrough we are looking for before the end of the cruise.

EOD Revenue: $5,148
VTD Revenue : $29,654

Level 1 Target: $117,959
Level 2 Target: $128,596
Level 3 Target: $139,392
Level 4 Target: $150,029
Level 5 Target: $160,824

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